Is Groupon Good for Retailers?

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Groupon for Provincetown Ferry $30 Off – Boston Forum

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That’s a great deal :. Is this groupon deal still available from Boston to p town? Need round trip ticket. Boston to ptown and back. This topic has been closed to new posts due to inactivity. We hope you’ll join the conversation by posting to an open topic or starting a new one. We remove posts that do not follow our posting guidelines, and we reserve the right to remove any post for any reason. This site uses cookies to improve your experience, to enhance site security and to show you personalised advertising.

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The Boston Harbor Cruise Co. (one of the two high speed ferry companies here in Boston with service to Provincetown) has their annual.

Then there’s the company’s business model: selling discount vouchers to restaurants, spas, paintball parties, etc. But the Chicago-based firm is “the fastest growing company in web history,” according to Forbes , and may file for an initial public offering by the end of , according to the New York Times. And Groupon has found a way to feature small businesses that haven’t traditionally advertised online. But for retailers offering the deals through Groupon, does the publicity compensate for the deep hit to profit margins?

A new working paper, To Groupon or Not to Groupon: The Profitability of Deep Discounts , sets out to help small businesses decide whether offering large discount vouchers is a profitable decision. Carmen Nobel: How can a discount voucher service like Groupon benefit retailers? Ben Edelman: Our paper looks at two distinct benefits a discount voucher service can offer. First, discount vouchers can provide price discrimination, letting merchants reach customers who value the merchant less than the merchant’s ordinary customers do.

For instance, some customers are willing to pay full price for a given restaurant—great! The restaurant would like to keep charging those customers full price, while charging a lower price to new customers who aren’t willing to pay as much but who are still willing to pay something above the restaurant’s costs. Second, vouchers can provide an advertising benefit—announcing a merchant’s existence to thousands of consumers en masse, and potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers.

This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it’s an important source of value that a discount voucher service can deliver.

Groupon or other Coupons for Boston? – Boston Forum

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(The fast-growing company still racked up a net loss of $ million in a great deal of operating flexibility, dating back to Groupon’s founding.

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Subscriber Account active since. Dan Frommer, Business Insider Groupon is one of the fastest growing companies. Well, it wasn’t easy. In fact, Groupon almost failed before it ever existed. Groupon stemmed from a different site, The Point. Founder Andrew Mason and his investors soon realized The Point was headed toward failure, and fast.

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In Boston, the second-oldest market that Groupon operates in after Chicago , the company counted , subscribers to its e-mails at the end of March. On the day of this writing, Groupon’s over 7, employees offered more than 1, daily deals to 83 million subscribers across 43 countries and have sold to date over 70 million Groupons. Reaching this scale in about 30 months required a great deal of operating flexibility, dating back to Groupon’s founding. The Point is a social action platform that lets anyone organize a campaign asking others to give money or take action as a group, but only once a “tipping point” of people agree to participate.

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